By: Griffin Kubicki
Feeling Lost in the Digital Marketing World?
Have you ever scrolled through TikTok and seen the same “How to get clients in 2025” advice for the hundredth time? Or maybe you came across some 18 or 19 year old kid, flexing super cars and a miami penthouse, wondering to yourself, what do they know that I don’t?
That was me not too long ago. I didn’t come from a family of marketers or inherit a ready-made business. I built my agency from my laptop, experimenting with ads, websites, and cold outreach. What I quickly realized is this: the future of marketing isn’t about who spends the most money. It’s about who can move the fastest, network with powerful people and stay authentic in a noisy digital world.
The Double-Edged Sword of Modern Marketing
Today, every business has access to the same tools: Meta Ads, Google Ads, email campaigns, TikTok Shops, influencer marketing, etc… The playing field is wide open. But that openness also creates chaos. Bad advice spreads faster than good strategy, and many small businesses get burned trying to follow the old, outdated, “cookie-cutter” tactics.
That’s where Gen Z entrepreneurs step in. We’re digital natives. We grew up testing strategies on Instagram before we could even drive. We understand how to turn clicks into conversations and conversations into sales — not because we read about it in a textbook, but because we live it every day.
Four Ways Gen Z is Changing the Marketing Game
1. We Build Businesses While Still in School
Running a business at 19 while balancing classes isn’t traditional — but it’s reality for many young entrepreneurs. Instead of waiting for a corporate internship, we test strategies in real time, using small budgets to generate measurable results. Every dollar matters, and that scrappiness forces creativity. The times my business did the best, was when my back was up against the wall, leaving me no other option but to improve and rebuild.
2. Data Is Our Compass
Likes and comments are nice, but cost-per-lead, click-through rate, and return on ad spend are what drive decisions. We track everything. If a campaign doesn’t perform, it’s not a guess and
check, it’s reading every single metric and pivoting when needed. Data gives us the freedom to experiment without guessing.
3. Authentic Outreach Beats Automation
Cold emails, DMs, even phone calls — they still work when done the right way. I’ve learned that personalization and research matter more than mass-sending thousands of generic templates. Businesses want to feel seen, not spammed.
4. Community Is the New Currency
Beyond clients, many of us are building communities — Discord groups, newsletters, YouTube channels — where we teach others what we know. Sharing knowledge isn’t just marketing; it builds trust, and trust builds long-term opportunity. I have grown a discord group to over 500+ members, and witnessing the connections being made is a reward much greater than any amount of money.
The Bottom Line: A New Era of Marketing Is Here
Yes, the marketing space is crowded. Yes, misinformation is everywhere. But the future isn’t controlled by the biggest agencies or the flashiest influencers — it’s being built by students, creators, and young entrepreneurs willing to test, fail, and learn in public.
Every ad launched, every cold email sent, every community built is more than a “tactic.” It’s proof that our generation isn’t waiting to enter the marketing industry — we’re already shaping it.
AMA University of New Hampshire 
Leave a comment