What Is MAC SMAC?

MAC’s Summit for Marketing and Advertising Careers (SMAC) is the chapter’s flagship event and one of the largest annual events at UNH Paul College. Every spring, the summit brings marketing and advertising leaders from top brands to campus for a full day built around a keynote speaker, two professional panels, the Real-World Business Challenge, and a career fair with recruiters from leading companies. The goal is to give students a direct line to the people doing the work, a chance to hear how careers in the industry actually take shape and to meet the alumni and professionals building them. Registration is free, and the day is open to students, faculty and staff, community members, and business professionals alike.

In March 2026, MAC SMAC marked its tenth year with a program built around “The Human Connection”, centered on the role of human instinct in an increasingly tech-driven marketing landscape, headlined by CVS Health creative director Bob Gates. Planning for next spring’s summit begins in the fall, and MAC members get first access, along with the chance to work behind the scenes on the event itself.