Stay connected with our chapter! Our members share insightful blog posts on the latest trends and exciting AMA events. From tips on crafting a social media strategy to firsthand experiences visiting major corporate companies, our student blog is the perfect resource to deepen understanding in the marketing industry.

From Coffee Runs to Career Moves:

Written By: Zoe Kahle

Everyone wants experience, but not all experience builds skills. Some internships build up your resume, while some roles mainly build coffee orders. The key difference between…

Celebrating 10 Years of MAC SMAC!

Written By: Kylie Gates

On Friday, March 6, the University of New Hampshire will host the 10th anniversary of its premier marketing event: The Summit for Marketing and Advertising Careers…

From Classroom Concepts to Client Results

Written By: Griffin Kubicki

When I first started learning marketing in class, everything felt structured and clean. You learn about target audiences, customer personas, branding, positioning, and funnels. There are…

How Packaging Influences Buying Decisions

Written By: Riley Codero

Have you ever purchased something you didn’t actually need simply because it looked cool or matched your aesthetic? Most people have, whether they realize it or…

Themes in Super Bowl 2026 Advertising

Written By: Marisa Coye

One of the biggest themes in this year’s Super Bowl ads was artificial intelligence. AI has become a huge topic in everyday life. From chatbots…

Young Alum Panel & ICC Coaching Blog

Written By: Talan Kropp

On February 4th, MAC and AMA members had the opportunity to attend an engaging Young Alumni Panel that provided real-world insight into life after graduation. Featuring…

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  • From Coffee Runs to Career Moves:

    Written By: Zoe KahleEveryone wants experience, but not all experience builds skills. Some internships build up your resume, while some roles mainly build coffee orders. The key difference between an impactful internship experience and a time-waster comes down to one thing: skill optimization.

  • Celebrating 10 Years of MAC SMAC!

    Written By: Kylie GatesOn Friday, March 6, the University of New Hampshire will host the 10th anniversary of its premier marketing event: The Summit for Marketing and Advertising Careers (MAC SMAC). Held in the Paul College Great Hall, this milestone is bringing together students, faculty, and some of the biggest names in marketing and advertising…

  • From Classroom Concepts to Client Results

    Written By: Griffin KubickiWhen I first started learning marketing in class, everything felt structured and clean. You learn about target audiences, customer personas, branding, positioning, and funnels. There are slides, frameworks, and clear definitions for everything. It all makes sense.

  • How Packaging Influences Buying Decisions

    Written By: Riley CoderoHave you ever purchased something you didn’t actually need simply because it looked cool or matched your aesthetic? Most people have, whether they realize it or not. This is a perfect example of how packaging plays a powerful role in shaping buying decisions. Packaging is often the first interaction a customer has…

  • Real World Business Challenge: Learning Marketing by Doing

    Written By: Martha BelletThe Real World Business Challenge (RWBC) is one of AMA’s most hands-on opportunities for marketing students to gain practical experience while still in college. Throughout each spring semester, AMA members work directly with local businesses to tackle real marketing challenges and develop solutions to them. Rather than having students learn through hypothetical…

  • Themes in Super Bowl 2026 Advertising

    Written By: Marisa Coye One of the biggest themes in this year’s Super Bowl ads was artificial intelligence. AI has become a huge topic in everyday life. From chatbots to smart assistants, people are hearing about AI everywhere. Because of this, many companies like Anthropic’s Claude, Google Gemini, OpenAI’s Codex, Genspark, and ai.com used the…

  • Young Alum Panel & ICC Coaching Blog

    Written By: Talan KroppOn February 4th, MAC and AMA members had the opportunity to attend an engaging Young Alumni Panel that provided real-world insight into life after graduation. Featuring recent graduates working across sales, media planning, digital marketing, and CRM automation, the panel offered honest advice about navigating the transition from college to a full-time…

  • How to market to Gen Z this holiday season

    By: Marisa CoyeAs the holiday season gets closer, brands are getting ready for one of the most influential groups of shoppers out there Gen Z. Born roughly between the mid-1990s and early 2010s, Gen Z is known for being extremely online, socially aware, and driven by their personal values when making decisions. They’ve already changed…

  • The Rise of Micro-Communities: Why Small Audiences Create Big Brand Loyalty

    By: Colleen McGee Micro-Communities are small, tightly knit groups of people who gather around a shared interest, identity, passion, or goal. While many companies try to appeal to everyone, micro-communities are intentionally narrow. Examples include the LEGO Ideas community, where fans submit designs and vote on them; Nike Run Club, which connects local runners through…

  • How Oatly Proves That Smart Marketing and a Great Product Go Hand in Hand

    By Kylie GatesWhat started as a simple oat drink has grown into one of the most recognizable names in plant-based milk due to strategic marketing tactics that everyone should take notes from. Originally founded in 1994 by Swedish scientists who discovered that oats could be used as a non-dairy milk alternative, Oatly entered a market…

  • Your Vacation is Sponsored: How Travel Marketing Influences Your Trip

    By Molly Panos Have you ever considered how you came up with your last girl’s trip, family vacation, or weekend getaway? Where did the idea for a vacation to Greece come from or a bachelor’s trip to Vegas? Travel decisions are made every day based on marketing influences. As much as you control where you…

  • Campaign: “Give Your Gift” Why Gap’s 2025 Holiday Campaign Matters

    By Brooke Needham The holiday season is a critical time for retailers to stand out against competition. Gap did just that in their latest holiday campaign, “Give Your Gift.” This campaign showcases the importance of emotional storytelling as it emphasizes connection, togetherness, and individuality. In the current market, consumers are drawn to experiences over products,…

  • How Brands Make Christmas Magical: The Marketing Behind the Holidays

    By Charlotte Selmer The holiday season has a way of making everything feel warmer, cozier, and, let’s be honest, it also makes us more likely to hit “Add to Cart.” But the magic of the season isn’t just about festive movies, playlists, or matching pajamas. It’s about how brands tap into emotions, nostalgia, and shared…

  • The Rise of Instagram Reels: How Short-Form Content is Reshaping Modern Marketing

    By Lenna Hooper In the fast-paced world of digital marketing, grabbing attention is the most valuable currency. Every scroll, tap, and like represents a fleeting opportunity to connect with consumers. Over the past few years, one format has redefined how brands capture attention: short-form video. Among many platforms leading this change, Instagram Reels has emerged…

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