Stay connected with our chapter! Our members share insightful blog posts on the latest trends and exciting AMA events. From tips on crafting a social media strategy to firsthand experiences visiting major corporate companies, our student blog is the perfect resource to deepen understanding in the marketing industry.

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  • How to market to Gen Z this holiday season

    By: Marisa CoyeAs the holiday season gets closer, brands are getting ready for one of the most influential groups of shoppers out there Gen Z. Born roughly between the mid-1990s and early 2010s, Gen Z is known for being extremely online, socially aware, and driven by their personal values when making decisions. They’ve already changed…

  • The Rise of Micro-Communities: Why Small Audiences Create Big Brand Loyalty

    By: Colleen McGee Micro-Communities are small, tightly knit groups of people who gather around a shared interest, identity, passion, or goal. While many companies try to appeal to everyone, micro-communities are intentionally narrow. Examples include the LEGO Ideas community, where fans submit designs and vote on them; Nike Run Club, which connects local runners through…

  • How Oatly Proves That Smart Marketing and a Great Product Go Hand in Hand

    By Kylie GatesWhat started as a simple oat drink has grown into one of the most recognizable names in plant-based milk due to strategic marketing tactics that everyone should take notes from. Originally founded in 1994 by Swedish scientists who discovered that oats could be used as a non-dairy milk alternative, Oatly entered a market…

  • Your Vacation is Sponsored: How Travel Marketing Influences Your Trip

    By Molly Panos Have you ever considered how you came up with your last girl’s trip, family vacation, or weekend getaway? Where did the idea for a vacation to Greece come from or a bachelor’s trip to Vegas? Travel decisions are made every day based on marketing influences. As much as you control where you…

  • Campaign: “Give Your Gift” Why Gap’s 2025 Holiday Campaign Matters

    By Brooke Needham The holiday season is a critical time for retailers to stand out against competition. Gap did just that in their latest holiday campaign, “Give Your Gift.” This campaign showcases the importance of emotional storytelling as it emphasizes connection, togetherness, and individuality. In the current market, consumers are drawn to experiences over products,…

  • How Brands Make Christmas Magical: The Marketing Behind the Holidays

    By Charlotte Selmer The holiday season has a way of making everything feel warmer, cozier, and, let’s be honest, it also makes us more likely to hit “Add to Cart.” But the magic of the season isn’t just about festive movies, playlists, or matching pajamas. It’s about how brands tap into emotions, nostalgia, and shared…

  • The Rise of Instagram Reels: How Short-Form Content is Reshaping Modern Marketing

    By Lenna Hooper In the fast-paced world of digital marketing, grabbing attention is the most valuable currency. Every scroll, tap, and like represents a fleeting opportunity to connect with consumers. Over the past few years, one format has redefined how brands capture attention: short-form video. Among many platforms leading this change, Instagram Reels has emerged…

  • From Meme to Market: How Viral Trends Drive Brand Awareness

    By Jess Taylor What started as a way to share jokes and funny trends online with your friends has become a vital tool in modern-day marketing strategies. Many brands worldwide use social media and viral trends as marketing leverage to target certain audiences, and it works! Most traditional forms of marketing have a more professional,…

  • Spreading Halloween Cheer: AMA’s “Boo Baskets” for Local Hospitals 🎃💜

    By Reese Brittingham Each fall, the UNH American Marketing Association (AMA) looks for creative ways to make a meaningful impact on our community. This Halloween season, our team turned that mission into something tangible — assembling and donating over 40 “Boo Baskets” filled with treats, activities, and handwritten notes for patients and staff at Exeter…

  • The Magic of Halloween Marketing: Why Brands Love to Get Spooky 

    By Emily Hedman Every October, brands seem to get more creative … and a little creepier. Everything turns orange and black, candy shelves fill up, and companies start leaning into spooky season like it’s a competition. From haunted commercials to pumpkin spice everything, Halloween has basically become a marketer’s dream. 

  • Trick AND Treat? Get to Know Spidey-D, the Face of Dunkin’s Halloween Campaign

    By Kaitlyn Philpott In an age of technology where we are constantly fed new content, brands fight for just seconds of consumer attention. In order to stand out amongst the noise, brands are thinking out of the box to find new, unconventional ways of storytelling to their consumers. One of the most surprising and successful…

  • From Scroll to Sale: How Social Media Makes Selling Easier Than Ever

    By Aiden Simpkiss Did you know that trillions of dollars are made through online sales? In today’s world of ever-growing technology and constant social media activity, it’s now easier than ever to turn a profit online through social media. So while people can post, comment, and share their lives with millions in the click of…

  • Why Authentic Influencer Brands LikeDairy Boy Are Redefining Modern Marketing

    By Katie Nolan In a time where consumers are tuning out traditional advertising, authentic influencer-founded brands like Dairy Boy are reshaping what it means to market and build a business. Dairy Boy was founded by Paige Lorenze in 2021. It is not just a clothing and home brand, but a cultural shift — a testament…

  • How Brands Combine Marketing and Social Good

    By Michaela Mazzei Today, consumers expect more from brands than just good products; they want purpose, transparency, and impact. Through social good marketing, companies are finding ways to combine marketing with meaningful causes — using their platforms to promote social action, spark conversation, and drive awareness. Brands today aren’t just advertising; they’re striving to make…

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