Category: Marketing 101
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How To Create an Effective Marketing Plan for a Startup
By Maddie Pomeroy Starting a new business has various aspects to think of, but one of the most important ones that can make or break the success of your startup is how well you market it. A well-crafted and detailed marketing plan can be the difference between steady growth and…
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How to Create a Marketing Campaign
By Colleen McGee An email marketing campaign is an organized series of emails with the goal to connect with consumers to promote a product or service. Companies use different strategies to promote their products, promotions, company image, community engagement or re-engagement. Although the rise of social media has taken over…
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The Brain Behind the Brand: An Introduction to Neuromarketing
By Sarah Morrill What is Neuromarketing? You may or may not have heard the phrase “neuromarketing”, sometimes referred to as consumer neuroscience. If you haven’t, let me give you a brief explanation. Neuromarketing is an emerging field that blends concepts from neuroscience, psychology, and marketing to attempt to better understand…
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The Power of Video Content Marketing: How to Drive Engagement
In our screen-dominated world, the significance of video content marketing continues to become more prevalent. The prevalence of video marketing is supported by compelling data: 87% of businesses leverage video as a marketing tool, and this trend persists for one straightforward reason—it delivers results.
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The Importance of Building a Strong Brand Identity
Written by Jeremy Mako When consumers are asked what they think a brand is, the first thing which often comes to mind is a logo, company name, or the colors associated with that brand. The truth is all those things are part of a company’s brand identity, but there’s also…
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The Power of Content Creation: Reaching Your Target Audience
Written by Samantha Filipi In this day of age, companies take a lot of time to strategize and create ad campaigns and focus on social media posts to engage their audience and gain more customers. But what is important is making sure you are reaching the right target market and…
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The Impact of the UMG Song Removal on Music Marketing
Written by Maddie Nerden When you pair two of the most dynamic fields together, there’s bound to be monumental changes. In the end of January 2024, Universal Music Group (UMG) decided to discontinue their licensing agreement with the social media giant TikTok. This caused hundreds of artists’ music to be…
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Embracing DEI Marketing: A Path to Authentic Connection
In today’s dynamic marketplace, diversity, equity, and inclusion (DEI) are not just buzzwords but essential components of effective marketing strategies. While some marketers have embraced the opportunity to enact real change by integrating DEI principles into their work, others hesitate, fearing missteps or backlash.
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Sports Marketing at the University of New Hampshire
When I came to The University of New Hampshire in the Fall of 2020 as a student, I felt as if a part of me was missing. I was no longer a student athlete and for the first time in eight years, I was not a part of a football…
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AI in Marketing
Artificial intelligence (AI) is the best new development in technology. It is being implemented into many fields, including the business field. While it is largely used for customer service needs, it can also be utilized in marketing.
AMA University of New Hampshire 