Category: Marketing 101
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The Psychology Behind Event Marketing: Why Experiences Stick
By Mia Pittore Why do some events fade from memory right after they end, while others linger for years? Think about it. You’ve probably attended countless meetings, parties, or gatherings that all blend together. Yet you can vividly recall the concert where your favorite band played your song, the wedding…
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Why Brand Authenticity Matters More Than Ever
By Mia Castellano In today’s digital world, consumers are looking for brands they trust. How does this shift in consumer behavior impact your business?
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Influencer Marketing: Micro vs. Macro Influencers
By Charlotte Selmer In the evolving field of digital marketing, influencer marketing has emerged as a powerful strategy for brands that are looking to connect with their audiences. As consumers continue to turn to social media for recommendations, the role of influencers and their ability to drive purchasing decisions continues…
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How Social media Can Help a Business with Marketing in 2024
By Shayne Galvin In 2024, social media platforms like Instagram and TikTok have been proven to be an influential tool for businesses. Being able to connect with customers during any time of day, build brand awareness and boost sales within a target audience has never been so easy. Instagram and…
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How To Create an Effective Marketing Plan for a Startup
By Maddie Pomeroy Starting a new business has various aspects to think of, but one of the most important ones that can make or break the success of your startup is how well you market it. A well-crafted and detailed marketing plan can be the difference between steady growth and…
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How to Create a Marketing Campaign
By Colleen McGee An email marketing campaign is an organized series of emails with the goal to connect with consumers to promote a product or service. Companies use different strategies to promote their products, promotions, company image, community engagement or re-engagement. Although the rise of social media has taken over…
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The Brain Behind the Brand: An Introduction to Neuromarketing
By Sarah Morrill What is Neuromarketing? You may or may not have heard the phrase “neuromarketing”, sometimes referred to as consumer neuroscience. If you haven’t, let me give you a brief explanation. Neuromarketing is an emerging field that blends concepts from neuroscience, psychology, and marketing to attempt to better understand…
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The Power of Video Content Marketing: How to Drive Engagement
In our screen-dominated world, the significance of video content marketing continues to become more prevalent. The prevalence of video marketing is supported by compelling data: 87% of businesses leverage video as a marketing tool, and this trend persists for one straightforward reason—it delivers results.
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The Importance of Building a Strong Brand Identity
Written by Jeremy Mako When consumers are asked what they think a brand is, the first thing which often comes to mind is a logo, company name, or the colors associated with that brand. The truth is all those things are part of a company’s brand identity, but there’s also…
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The Power of Content Creation: Reaching Your Target Audience
Written by Samantha Filipi In this day of age, companies take a lot of time to strategize and create ad campaigns and focus on social media posts to engage their audience and gain more customers. But what is important is making sure you are reaching the right target market and…
