Category: Rising Hot Topics
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Everything About Hyper-Personalized Marketing
By Jeremy Mako In today’s digital age, consumers expect more and more from marketers. It’s not good enough to simply insert the correct customer name into an email or promote related product recommendations.
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Misleading Marketing – Greenwashing in the Fashion Industry
By Laura Holmansky Many companies have started capitalizing on and promoting sustainability in their practices. But are they actually sticking to their word?
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The Impact of AI on Marketing
By Mia Castellano Artificial Intelligence (AI) is rapidly transforming many industries across the globe, and marketing is no exception. The introduction of AI in marketing is changing the way businesses approach topics like analytics and content creation. These tools allow marketers to generate effective content and customize customer experiences. These…
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The Rise Of Influencer Marketing
By Sam Filipi In today’s world, influencer marketing is taking over the game through social media platforms. Influencers have been paving the way for a new type of advertisement that the world has never seen up until now, with most of the creators being from the demographic age group Generation…
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The Most Important Marketing Trend for 2024
It is 2024 and consumers attention spans are shorter than ever! It’s now more important than ever for marketers to stay on top of the latest and most popular marketing trends.
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The Future of Influencer Marketing: Trends & Strategies
Written by Emma Guagnini Influencer marketing has emerged as a powerful tool that brands have utilized in efforts to help increase reach to their target audience. Using influencer marketing enables brands to reach specific demographics that they normally would not be able to reach. Brands have been able to target…
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Top Trends of the 2024 Super Bowl Commercials
Every year, the Super Bowl attracts viewers of all demographics. 2024 was a huge year for the game with a viewer increase of over 10% compared to last year. Marketers anticipated this escalation and geared up for the biggest event for advertising. Whether viewers were tuned in to cheer on…