Category: Rising Hot Topics
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What Students Can Learn from Spotify Wrapped’s Marketing Success
By Martha Bellet In 2016, Spotify launched “Spotify Wrapped”, an annual release of user’s personalized listening habits, favorite songs, and artists. Not only is it fun for users to learn more about themselves and remind them of the year they had, but also it is an extremely strategic marketing campaign.
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Digital Marketing: Why Gen Z Entrepreneurs Are Redefining the Playbook
By Griffin Kubicki Have you ever scrolled through TikTok and seen the same “How to get clients in 2025” advice for the hundredth time? Or maybe you came across some 18 or 19 year old kid, flexing super cars and a miami penthouse, wondering to yourself, what do they know…
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AI as a Marketing Co-Pilot, Not a Replacement
By Sophia Minetola Artificial Intelligence (AI) is transforming industries—and marketing is no exception. While AI marketing tools bring excitement, they also raise concerns about whether algorithms will replace human marketers. The truth is, the future of marketing isn’t humans versus machines but humans working with machines.
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Social Media Marketing: How the Future of Fitness Lies in the Hands of Our Generation
By Zoe Kahle Have you ever stood at an exercise machine completely confused—unsure where to start, how to adjust it for your body, or even how to set up a workout plan? Good news: in today’s world, the answers are always just a few clicks away. The internet provides endless…
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Everything About Hyper-Personalized Marketing
By Jeremy Mako In today’s digital age, consumers expect more and more from marketers. It’s not good enough to simply insert the correct customer name into an email or promote related product recommendations.
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Misleading Marketing – Greenwashing in the Fashion Industry
By Laura Holmansky Many companies have started capitalizing on and promoting sustainability in their practices. But are they actually sticking to their word?
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The Impact of AI on Marketing
By Mia Castellano Artificial Intelligence (AI) is rapidly transforming many industries across the globe, and marketing is no exception. The introduction of AI in marketing is changing the way businesses approach topics like analytics and content creation. These tools allow marketers to generate effective content and customize customer experiences. These…
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The Rise Of Influencer Marketing
By Sam Filipi In today’s world, influencer marketing is taking over the game through social media platforms. Influencers have been paving the way for a new type of advertisement that the world has never seen up until now, with most of the creators being from the demographic age group Generation…
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The Most Important Marketing Trend for 2024
It is 2024 and consumers attention spans are shorter than ever! It’s now more important than ever for marketers to stay on top of the latest and most popular marketing trends.
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The Future of Influencer Marketing: Trends & Strategies
Written by Emma Guagnini Influencer marketing has emerged as a powerful tool that brands have utilized in efforts to help increase reach to their target audience. Using influencer marketing enables brands to reach specific demographics that they normally would not be able to reach. Brands have been able to target…
