MAC SMAC 2021

SUMMIT FOR MARKETING AND ADVERTISING CAREERS

On Friday, March 5, 2021 we hosted our fifth annual but first virtual MAC SMAC in accordance with university guidelines from 8:40 AM – 2:30 PM.

MAC SMAC 2021 was a huge success as hundreds of students and faculty attended the event. The event began with the Real-World Business Challenge as students presented their marketing solutions to help local businesses improve their business model during unprecedented times. After teams presented, members moved to attend the Keynote conference, featuring Christopher Grave, the President and Founder of Ogilvy Center for Behavioral Science, where he shared his experience and knowledge.

Shortly after, attendees watched the first panel featuring industry professionals from the Boston Red Sox, Dunkin’ Donuts, VF Timberland, and Infiniti. At the conclusion of the first panel, students had the opportunity to attend a virtual career fair through MAC SMAC. After students participated in the career fair, they had the opportunity to hear from a panel of young alumni speak on life after college. Students and faculty connected with industry professionals and much knowledge was shared throughout the process.

See below for detailed program information.

Program of Events

REAL WORLD BUSINESS CHALLENGE
8:40-10:00 a.m.
Student teams pitch their marketing plans to support the following local businesses:

Port City Pretzels
Em & Elle
Clark’s American Bistro
Big Bean
Sweetened Memories

KEYNOTE SPEAKER
10:00-10:50 a.m.
Christopher Graves, President and Founder of Ogilvy Center for Behavioral Science

PANELS
Panel 1: Industry Leaders
11:00-12:00 p.m.

Kelsey Doherty, Director of Marketing, Boston Red Sox
Melanie Rabino, Director, Brand Engagement & Brand Stewardship, Dunkin’
Monica James, Paul ’01, Digital Platform Manager, VF Timberland
Bob Welby, Paul ’95, Senior Director Operations, Infiniti

RECRUITING TABLING
12:00-1:00 p.m.
Breakout Rooms with Recruiters
Boston Red Sox, Clarks, Garrand Moehlenkamp, Matter Communications, MediaHub, Nissan & Infiniti Group of North America, Timberland, and Techtronic Industries

Panel 2: Young UNH Marketing Alums
1:00-2:00 p.m.

Rebecca Bailey, Paul ’19, Associate, Social Strategy, GroupeConnect
Taylor Cefalo, Paul ’14, Marketing Manager, Clark’s
Max DesMarais, Paul ’17, Digital Marketing Strategist, Vital Design
Alana Maher, Paul ’19, Associate Product Developer, Robotics, SharkNinja

Wrap Up
2:00-2:30 p.m.
Real World Business Challenge and Trivia Contest Winners announced

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