MAC SMAC 2023

SUMMIT FOR MARKETING AND ADVERTISING CAREERS 2023

Come meet industry leaders and learn about trends, careers, and opportunities at our annual MAC event. This is your opportunity to get a front-row seat and experience what it’s like to work in the marketing and advertising field! You’ll learn from top industry leaders of successful companies in a not-to-be-missed event for those considering a career in marketing.

On Friday March 3rd, 2023, we will host our seventh annual MAC SMAC in-person and in accordance with university guidelines from 11:00 AM – 5:00 PM. See below for program information and registration information.

Program of Events

REAL-WORLD BUSINESS CHALLENGE
11:00 AM – 1:00 PM in Exhibits in Great Hall

Student teams pitch their marketing plans to support the following local businesses:

Ceos Gelato
Cheese Louise
Island District
New Moon
Port City Pretzels
UNH Sustainability

MARKETING & ADVERTISING CAREER TABLING EVENT
11:00 AM – 1:00 PM in Great Hall

One-on-one with Recruiters:

INVITED SPEAKER GUEST LUNCHEON
11:30 AM – 12:45 PM in G45

KEYNOTE SPEAKERS
1:00 PM – 2:00 PM in G75

Tom Hayes, UNH ’87, CEO, Ocean Spray

Iain Ward, UNH ’97, Ocean Spray Grower/Owner, Ocean Spray

PANELS
Panel 1: Industry Leaders
2:00 PM – 3:00 PM in G75

Emily Gervais, UNH ’10, Director of Marketing – Sports and Athletes, Autograph
Kendra Dembro, Senior Director, Brand Marketing, Panera
Dawn Sullivan, UNH ’01, VP Corporate & Franchise Marketing, Planet Fitness
Michelle Vangel, SVP Social Intelligence & Analytics, Ipsos
Matt Withington, UNH MBA ’12, Head of Truly Seltzer, The Boston Beer Company
Moderator: Diane Devine, Senior Lecturer, Paul College, Marketing