Hosted by Voice Z Digital and the Marketing and Advertising Club, the Social Media Marketing Symposium provides students with a unique opportunity to explore the ever-changing world of marketing. Each year, this half-day event offers insights into current marketing trends and real world applications straight from industry professionals. Throughout the event, students can network with experts, deepen their understanding of current marketing trends, and gain knowledge to advance their careers.

SMMS 2024

The Symposium started off with keynote speaker Nina Webb, providing extensive experience in the music industry. As former Senior Vice President and Head of Marketing for Atlantic Records, Nina has worked with some big names in the music industry. Her experience has helped big artists build their brands and strengthen their connections with their audiences. She now takes her knowledge and shares it with students at Berklee College of Music as an Assistant Professor.

Later on in the day, students had the opportunity to participate in two workshops led by Raka, a local digital marketing agency started by UNH Alumni. The first workshop, Planning a Digital Marketing Strategy, offered insight on how their strategists and producers create strategies for real clients. The second workshop, Day in the Life of a Digital Agency, gave students insight on the fast-paced and collaborative environment in a digital marketing agency.

SMMS 2023

Articial Intelligence, an undeniable force shaking the marketing industry, was the major focus for the Social Media Marketing Symposium. The half day event featured five industry professionals who shared their insights on how Ai will shape the future and how it will be used in various workplaces.

John Clemente kicked off the topic by exploring how Ai will eventually be implemented in healthcare, offering insight on how the technology could streamline operations and improve patient care.

Gwen LaMar shared how Ai has helped her in a B2B business setting and generating ideas for content creation.

Katie Paine presented a different perspective on how Ai can reimagine marketing and public relations strategies, including preventing PR crises and improving results.

Will Zimmermann as a freelance photographer expressed how Ai has helped enhance workflow while using tools like Adobe Photoshop and Illustrator.

Cinthia Satornino helped students discover the ethical considerations surrounding Ai weighing the Pros and Cons of the generative tool.