Stay connected with our chapter! Our members share insightful blog posts on the latest trends and exciting AMA events. From tips on crafting a social media strategy to firsthand experiences visiting major corporate companies, our student blog is the perfect resource to deepen understanding in the marketing industry.

A Reflection Letter from the President

Written By: Maddie Nerden

Serving as President of MAC | AMA has truly been a full-circle experience for me. It was something I had been working toward since my freshman…

The Psychology Behind Impulse Buying

Written By: Colleen McGee

Have you ever walked into a store looking for one specific thing, and ended up leaving with 5 different things you had not intended on…

From Coffee Runs to Career Moves

Written By: Zoe Kahle

Everyone wants experience, but not all experience builds skills. Some internships build up your resume, while some roles mainly build coffee orders. The key difference between…

Celebrating 10 Years of MAC SMAC!

Written By: Kylie Gates

On Friday, March 6, the University of New Hampshire will host the 10th anniversary of its premier marketing event: The Summit for Marketing and Advertising Careers…

From Classroom Concepts to Client Results

Written By: Griffin Kubicki

When I first started learning marketing in class, everything felt structured and clean. You learn about target audiences, customer personas, branding, positioning, and funnels. There are…

How Packaging Influences Buying Decisions

Written By: Riley Codero

Have you ever purchased something you didn’t actually need simply because it looked cool or matched your aesthetic? Most people have, whether they realize it or…

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  • A Reflection Letter from the President

    Written By: Maddie NerdenServing as President of MAC | AMA has truly been a full-circle experience for me. It was something I had been working toward since my freshman year, and stepping into the role made me realize how much I had developed—not only as a leader, but as an individual within this organization.

  • Finding My Place in MAC: A Senior Year Reflection

    Written By: Matt Solan As I was transitioning from my junior year at UNH into my senior year, I knew that there was one last box to check, and that was to join a club to be more engaged with my business school. From friends who had previously joined the UNH Marketing Association Club in…

  • The Business of Persuasion: Marketing Inside and Outside the Courtroom

    Written By: Molly Panos When thinking of how marketing can affect and influence a person or situation, people typically think of a brand they like, an ad they remember, or a pop-up on social media. They usually don’t make the jump between marketing and law. When you look closely at it, the more the two…

  • The Architecture of Habit: How Brands Move from “Ads” to “Automatic Behavior

    Written By: Michaela Mazzei Most marketing is expensive because brands must pay for consumers’ attention. Billboards, advertisements, and sponsorships are costly investments that don’t always yield a return. The key to marketing is creating a habit. By definition, a habit is formed when a consumer uses or purchases a product with little to no thought.…

  • Takeaways from My First Year in AMA

    Written By: Aiden Simpkiss If you were to ask me why I joined AMA in the first place, I would have told you it was to earn some class credits and build my resume. However, if you ask me now why I’m staying in AMA, that reason is a lot different. It’s not because of…

  • Level Up: A Look Inside the AMA ICC Experience in Chicago

    Written By: Charlotte Selmer The International Collegiate Conference, hosted by the American Marketing Association, took place in Chicago and brought together hundreds of students from across the country for a few days centered around one idea: Level Up.

  • MAC SMAC: A Student-Led Conference Shaping the Future of Marketing

    Written By: Mia Pittore Each year, students at the University of New Hampshire’s Peter T. Paul College of Business and Economics have the opportunity to experience marketing and advertising beyond the classroom through the MAC SMAC Conference. Hosted by the Marketing and Advertising Club (MAC), this annual event brings together students, alumni, and industry professionals…

  • What It’s Like to Be on the MAC Board: A Secretary’s Perspective

    Written By: Emily Hedman Getting involved with the American Marketing Association (AMA) is a great experience whether you’re a team member or part of the Board of Directors.

  • From Classroom to Client: Inside the Real World Business Challenge

    Written By: Kaitlyn Philpott I recently had the opportunity to participate in the Real World Business Challenge (RWBC) through the University of New Hampshire’s Marketing and Advertising Club / AMA Chapter. The RWBC is designed to bridge the gap between classroom learning and real client work by pairing student teams with local businesses to tackle…

  • The Psychology Behind Impulse Buying

    Written By: Colleen McGee Have you ever walked into a store looking for one specific thing, and ended up leaving with 5 different things you had not intended on buying? Or scrolling through your phone which led to a purchase you hadn’t previously been looking for?

  • From Coffee Runs to Career Moves

    Written By: Zoe KahleEveryone wants experience, but not all experience builds skills. Some internships build up your resume, while some roles mainly build coffee orders. The key difference between an impactful internship experience and a time-waster comes down to one thing: skill optimization.

  • Celebrating 10 Years of MAC SMAC!

    Written By: Kylie GatesOn Friday, March 6, the University of New Hampshire will host the 10th anniversary of its premier marketing event: The Summit for Marketing and Advertising Careers (MAC SMAC). Held in the Paul College Great Hall, this milestone is bringing together students, faculty, and some of the biggest names in marketing and advertising…

  • From Classroom Concepts to Client Results

    Written By: Griffin KubickiWhen I first started learning marketing in class, everything felt structured and clean. You learn about target audiences, customer personas, branding, positioning, and funnels. There are slides, frameworks, and clear definitions for everything. It all makes sense.

  • How Packaging Influences Buying Decisions

    Written By: Riley CoderoHave you ever purchased something you didn’t actually need simply because it looked cool or matched your aesthetic? Most people have, whether they realize it or not. This is a perfect example of how packaging plays a powerful role in shaping buying decisions. Packaging is often the first interaction a customer has…

  • Real World Business Challenge: Learning Marketing by Doing

    Written By: Martha BelletThe Real World Business Challenge (RWBC) is one of AMA’s most hands-on opportunities for marketing students to gain practical experience while still in college. Throughout each spring semester, AMA members work directly with local businesses to tackle real marketing challenges and develop solutions to them. Rather than having students learn through hypothetical…

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