Category: AMA/MAC Events
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MAC SMAC: A Student-Led Conference Shaping the Future of Marketing
Written By: Mia Pittore Each year, students at the University of New Hampshire’s Peter T. Paul College of Business and Economics have the opportunity to experience marketing and advertising beyond the classroom through the MAC SMAC Conference. Hosted by the Marketing and Advertising Club (MAC), this annual event brings together…
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From Classroom to Client: Inside the Real World Business Challenge
Written By: Kaitlyn Philpott I recently had the opportunity to participate in the Real World Business Challenge (RWBC) through the University of New Hampshire’s Marketing and Advertising Club / AMA Chapter. The RWBC is designed to bridge the gap between classroom learning and real client work by pairing student teams…
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Celebrating 10 Years of MAC SMAC!
Written By: Kylie GatesOn Friday, March 6, the University of New Hampshire will host the 10th anniversary of its premier marketing event: The Summit for Marketing and Advertising Careers (MAC SMAC). Held in the Paul College Great Hall, this milestone is bringing together students, faculty, and some of the biggest…
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Young Alum Panel & ICC Coaching Blog
Written By: Talan KroppOn February 4th, MAC and AMA members had the opportunity to attend an engaging Young Alumni Panel that provided real-world insight into life after graduation. Featuring recent graduates working across sales, media planning, digital marketing, and CRM automation, the panel offered honest advice about navigating the transition…
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Spreading Halloween Cheer: AMA’s “Boo Baskets” for Local Hospitals 🎃💜
By Reese Brittingham Each fall, the UNH American Marketing Association (AMA) looks for creative ways to make a meaningful impact on our community. This Halloween season, our team turned that mission into something tangible — assembling and donating over 40 “Boo Baskets” filled with treats, activities, and handwritten notes for…
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UNH’s L.L. Bean Boot Pop-Up Shop
If you know about L.L. Bean, you know about the Bean Boot. It is a distinct and rugged piece of footwear that is loved by many for both function and style. The Bean Boot is a popular product that has become a powerful representation of their brand.
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Inspiration Beyond the Classroom: Reflecting on MAC SMAC
Last Friday, our team got to the Great Hall of Paul College with Dunkin’ in our hands and a game plan. This was our club’s eighth year of coordinating and hosting the Marketing and Advertising Summit, a full day filled with competitions, learning, inspiration, and networking. Every year it’s held…
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The People’s Pretzel
The Real World Business Challenge is an annual event that allows students to work with local companies to create action plans to address their marketing issues. Teams meet with their businesses multiple times to learn their goals, before developing and presenting their final marketing solution (which occurs during the UNH…
AMA University of New Hampshire 