Category: Uncategorized

  • A Reflection Letter from the President

    A Reflection Letter from the President

    Written By: Maddie NerdenServing as President of MAC | AMA has truly been a full-circle experience for me. It was something I had been working toward since my freshman year, and stepping into the role made me realize how much I had developed—not only as a leader, but as an…

  • Finding My Place in MAC: A Senior Year Reflection

    Finding My Place in MAC: A Senior Year Reflection

    Written By: Matt Solan As I was transitioning from my junior year at UNH into my senior year, I knew that there was one last box to check, and that was to join a club to be more engaged with my business school. From friends who had previously joined the…

  • The Business of Persuasion: Marketing Inside and Outside the Courtroom

    The Business of Persuasion: Marketing Inside and Outside the Courtroom

    Written By: Molly Panos When thinking of how marketing can affect and influence a person or situation, people typically think of a brand they like, an ad they remember, or a pop-up on social media. They usually don’t make the jump between marketing and law. When you look closely at…

  • The Architecture of Habit: How Brands Move from “Ads” to “Automatic Behavior

    Written By: Michaela Mazzei Most marketing is expensive because brands must pay for consumers’ attention. Billboards, advertisements, and sponsorships are costly investments that don’t always yield a return. The key to marketing is creating a habit. By definition, a habit is formed when a consumer uses or purchases a product…

  • Takeaways from My First Year in AMA

    Takeaways from My First Year in AMA

    Written By: Aiden Simpkiss If you were to ask me why I joined AMA in the first place, I would have told you it was to earn some class credits and build my resume. However, if you ask me now why I’m staying in AMA, that reason is a lot…

  • MAC SMAC: A Student-Led Conference Shaping the Future of Marketing

    MAC SMAC: A Student-Led Conference Shaping the Future of Marketing

    Written By: Mia Pittore Each year, students at the University of New Hampshire’s Peter T. Paul College of Business and Economics have the opportunity to experience marketing and advertising beyond the classroom through the MAC SMAC Conference. Hosted by the Marketing and Advertising Club (MAC), this annual event brings together…

  • What It’s Like to Be on the MAC Board: A Secretary’s Perspective

    What It’s Like to Be on the MAC Board: A Secretary’s Perspective

    Written By: Emily Hedman Getting involved with the American Marketing Association (AMA) is a great experience whether you’re a team member or part of the Board of Directors.

  • The Psychology Behind Impulse Buying

    The Psychology Behind Impulse Buying

    Written By: Colleen McGee Have you ever walked into a store looking for one specific thing, and ended up leaving with 5 different things you had not intended on buying? Or scrolling through your phone which led to a purchase you hadn’t previously been looking for?

  • From Coffee Runs to Career Moves

    From Coffee Runs to Career Moves

    Written By: Zoe KahleEveryone wants experience, but not all experience builds skills. Some internships build up your resume, while some roles mainly build coffee orders. The key difference between an impactful internship experience and a time-waster comes down to one thing: skill optimization.

  • From Classroom Concepts to Client Results

    From Classroom Concepts to Client Results

    Written By: Griffin KubickiWhen I first started learning marketing in class, everything felt structured and clean. You learn about target audiences, customer personas, branding, positioning, and funnels. There are slides, frameworks, and clear definitions for everything. It all makes sense.