Category: Marketing 101
-
How to market to Gen Z this holiday season
By: Marisa CoyeAs the holiday season gets closer, brands are getting ready for one of the most influential groups of shoppers out there Gen Z. Born roughly between the mid-1990s and early 2010s, Gen Z is known for being extremely online, socially aware, and driven by their personal values when…
-
The Rise of Micro-Communities: Why Small Audiences Create Big Brand Loyalty
By: Colleen McGee Micro-Communities are small, tightly knit groups of people who gather around a shared interest, identity, passion, or goal. While many companies try to appeal to everyone, micro-communities are intentionally narrow. Examples include the LEGO Ideas community, where fans submit designs and vote on them; Nike Run Club,…
-
The Rise and Power of User-Generated Content in Modern Marketing
By Matthew SolanIn the last decade, marketing has been constantly changing, and new forms of advertising and content creation have been introduced into the industry. One form of marketing that has taken over the way brands expand their online presence is through user generated content, also known as UGC. Whether…
-
How Oatly Proves That Smart Marketing and a Great Product Go Hand in Hand
By Kylie GatesWhat started as a simple oat drink has grown into one of the most recognizable names in plant-based milk due to strategic marketing tactics that everyone should take notes from. Originally founded in 1994 by Swedish scientists who discovered that oats could be used as a non-dairy milk…
-
Your Vacation is Sponsored: How Travel Marketing Influences Your Trip
By Molly Panos Have you ever considered how you came up with your last girl’s trip, family vacation, or weekend getaway? Where did the idea for a vacation to Greece come from or a bachelor’s trip to Vegas? Travel decisions are made every day based on marketing influences. As much…
-
Campaign: “Give Your Gift” Why Gap’s 2025 Holiday Campaign Matters
By Brooke Needham The holiday season is a critical time for retailers to stand out against competition. Gap did just that in their latest holiday campaign, “Give Your Gift.” This campaign showcases the importance of emotional storytelling as it emphasizes connection, togetherness, and individuality. In the current market, consumers are…
-
How Brands Make Christmas Magical: The Marketing Behind the Holidays
By Charlotte Selmer The holiday season has a way of making everything feel warmer, cozier, and, let’s be honest, it also makes us more likely to hit “Add to Cart.” But the magic of the season isn’t just about festive movies, playlists, or matching pajamas. It’s about how brands tap…
-
The Rise of Instagram Reels: How Short-Form Content is Reshaping Modern Marketing
By Lenna Hooper In the fast-paced world of digital marketing, grabbing attention is the most valuable currency. Every scroll, tap, and like represents a fleeting opportunity to connect with consumers. Over the past few years, one format has redefined how brands capture attention: short-form video. Among many platforms leading this…
-
From Meme to Market: How Viral Trends Drive Brand Awareness
By Jess Taylor What started as a way to share jokes and funny trends online with your friends has become a vital tool in modern-day marketing strategies. Many brands worldwide use social media and viral trends as marketing leverage to target certain audiences, and it works! Most traditional forms of…
-
The Magic of Halloween Marketing: Why Brands Love to Get Spooky
By Emily Hedman Every October, brands seem to get more creative … and a little creepier. Everything turns orange and black, candy shelves fill up, and companies start leaning into spooky season like it’s a competition. From haunted commercials to pumpkin spice everything, Halloween has basically become a marketer’s dream.
AMA University of New Hampshire 