Category: Marketing 101
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Understanding Gen Z: Marketing to the Next Consumer Generation
Generation Z, often referred to as Gen Z is born roughly between the mid-1990s and early 2010s. This generation is quickly becoming a group that stands out known for their unique preferences and buying habits within the marketplace. As this generation has come to an age of purchasing power
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Investing in Inbound Marketing
Did you know that 80% of customers are more likely to make a purchase when brands offer personalized experiences? Consumers are always changing their buying practices. Now so more than ever, it is imperative that companies are forming connections with their customers and helping them solve problems that they already…
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The Most Important Marketing Trend for 2024
It is 2024 and consumers attention spans are shorter than ever! It’s now more important than ever for marketers to stay on top of the latest and most popular marketing trends.
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Four DEI Role Model Brands
Diversity, equity, and inclusivity (DEI) are vital to a company’s core values if it would like to appear progressive, welcoming, and innovative. Working with different perspectives and backgrounds allows employees to share a variety of different ideas and challenges other employees to collaborate.
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Elevator Pitch Like a Pro!
Elevator pitches are extremely crucial to have in your back pocket in case there is an opportunity that arises out of the blue!
AMA University of New Hampshire 