Category: Marketing In Pop Culture
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Why Authentic Influencer Brands LikeDairy Boy Are Redefining Modern Marketing
By Katie Nolan In a time where consumers are tuning out traditional advertising, authentic influencer-founded brands like Dairy Boy are reshaping what it means to market and build a business. Dairy Boy was founded by Paige Lorenze in 2021. It is not just a clothing and home brand, but a…
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What Students Can Learn from Spotify Wrapped’s Marketing Success
By Martha Bellet In 2016, Spotify launched “Spotify Wrapped”, an annual release of user’s personalized listening habits, favorite songs, and artists. Not only is it fun for users to learn more about themselves and remind them of the year they had, but also it is an extremely strategic marketing campaign.
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From Gilmore Girls to The Summer I Turned Pretty: Panera’s Celebrity Ad Strategy Explained
By: Maddie Nerden Panera is blending comfort food with comfort TV. In recent social media campaigns, some of America’s favorite coming-of-age drama stars found themselves struggling to pick something off Panera’s menu. The Summer I Turned Pretty heartthrob Christropher Briney waffles between ordering a sandwich and a salad in a…
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The Impact of Celebrities and Influencers in Super Bowl Advertisements
By Jenny Foye The Super Bowl is the biggest sporting event in the United States that also comes with a big price tag for advertisers.
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Behind the scenes: Creating a successful super bowl ad
By Kylie Gates Companies will be spending millions of dollars for a 30 second ad on TV. Why is that?
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Using Tik Tok to Leverage Musical Careers
By Chloe Drusendahl In the past two decades, social media has changed sociocultural norms and communication. Family members will stay in touch using Facebook, consumers will invest in clothing and cosmetic trends on TikTok, and friends will Snapchat back and forth funny moments. Social media has allowed people from all…
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The Rise Of Influencer Marketing
By Sam Filipi In today’s world, influencer marketing is taking over the game through social media platforms. Influencers have been paving the way for a new type of advertisement that the world has never seen up until now, with most of the creators being from the demographic age group Generation…
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The Power of Content Creation: Reaching Your Target Audience
Written by Samantha Filipi In this day of age, companies take a lot of time to strategize and create ad campaigns and focus on social media posts to engage their audience and gain more customers. But what is important is making sure you are reaching the right target market and…
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The Future of Influencer Marketing: Trends & Strategies
Written by Emma Guagnini Influencer marketing has emerged as a powerful tool that brands have utilized in efforts to help increase reach to their target audience. Using influencer marketing enables brands to reach specific demographics that they normally would not be able to reach. Brands have been able to target…
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“How Do You Like Them Donuts?”
Dunkin’ is infamous for collaborating with influencers and celebrities in their unique marketing campaigns. Let’s dive into how this creates value to the Dunkin’ brand.
AMA University of New Hampshire 