Category: Marketing 101
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The Magic of Halloween Marketing: Why Brands Love to Get Spooky
By Emily Hedman Every October, brands seem to get more creative … and a little creepier. Everything turns orange and black, candy shelves fill up, and companies start leaning into spooky season like it’s a competition. From haunted commercials to pumpkin spice everything, Halloween has basically become a marketer’s dream.
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From Scroll to Sale: How Social Media Makes Selling Easier Than Ever
By Aiden Simpkiss Did you know that trillions of dollars are made through online sales? In today’s world of ever-growing technology and constant social media activity, it’s now easier than ever to turn a profit online through social media. So while people can post, comment, and share their lives with…
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Why Authentic Influencer Brands LikeDairy Boy Are Redefining Modern Marketing
By Katie Nolan In a time where consumers are tuning out traditional advertising, authentic influencer-founded brands like Dairy Boy are reshaping what it means to market and build a business. Dairy Boy was founded by Paige Lorenze in 2021. It is not just a clothing and home brand, but a…
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How Brands Combine Marketing and Social Good
By Michaela Mazzei Today, consumers expect more from brands than just good products; they want purpose, transparency, and impact. Through social good marketing, companies are finding ways to combine marketing with meaningful causes — using their platforms to promote social action, spark conversation, and drive awareness. Brands today aren’t just…
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The Psychology of Color: How Brands Use Design to Influence Behavior
By Morgan Valeri Color isn’t something we just see; it’s something we feel. In a world full of marketing and design, every single shade you see serves its own purpose, emotion, and even your buying habits. Every brand somehow incorporates color to share their story from calms of blue, happiness…
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How to Build a Personal Brand:
By Riley Codero If someone were to Google your name right now, what would they find, and would you be proud of that? In a world full of information right at our fingertips, reputation is everything. Being successful in the business world requires standing out to customers with your product…
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Finding Your Niche: How Young Marketers Can Stand Out in 2025
By Talan Kropp In 2025, marketing feels more competitive than ever. Between new AI tools, constant changes on social platforms, and thousands of students all building resumes packed with similar experiences, it’s hard to separate yourself from the crowd. It’s not enough to just “know marketing” anymore. To really stand…
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The Psychology Behind Event Marketing: Why Experiences Stick
By Mia Pittore Why do some events fade from memory right after they end, while others linger for years? Think about it. You’ve probably attended countless meetings, parties, or gatherings that all blend together. Yet you can vividly recall the concert where your favorite band played your song, the wedding…
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Why Brand Authenticity Matters More Than Ever
By Mia Castellano In today’s digital world, consumers are looking for brands they trust. How does this shift in consumer behavior impact your business?
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Influencer Marketing: Micro vs. Macro Influencers
By Charlotte Selmer In the evolving field of digital marketing, influencer marketing has emerged as a powerful strategy for brands that are looking to connect with their audiences. As consumers continue to turn to social media for recommendations, the role of influencers and their ability to drive purchasing decisions continues…
AMA University of New Hampshire 