Category: Rising Hot Topics
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How to market to Gen Z this holiday season
By: Marisa CoyeAs the holiday season gets closer, brands are getting ready for one of the most influential groups of shoppers out there Gen Z. Born roughly between the mid-1990s and early 2010s, Gen Z is known for being extremely online, socially aware, and driven by their personal values when…
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The Rise and Power of User-Generated Content in Modern Marketing
By Matthew SolanIn the last decade, marketing has been constantly changing, and new forms of advertising and content creation have been introduced into the industry. One form of marketing that has taken over the way brands expand their online presence is through user generated content, also known as UGC. Whether…
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Campaign: “Give Your Gift” Why Gap’s 2025 Holiday Campaign Matters
By Brooke Needham The holiday season is a critical time for retailers to stand out against competition. Gap did just that in their latest holiday campaign, “Give Your Gift.” This campaign showcases the importance of emotional storytelling as it emphasizes connection, togetherness, and individuality. In the current market, consumers are…
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How Brands Make Christmas Magical: The Marketing Behind the Holidays
By Charlotte Selmer The holiday season has a way of making everything feel warmer, cozier, and, let’s be honest, it also makes us more likely to hit “Add to Cart.” But the magic of the season isn’t just about festive movies, playlists, or matching pajamas. It’s about how brands tap…
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The Rise of Instagram Reels: How Short-Form Content is Reshaping Modern Marketing
By Lenna Hooper In the fast-paced world of digital marketing, grabbing attention is the most valuable currency. Every scroll, tap, and like represents a fleeting opportunity to connect with consumers. Over the past few years, one format has redefined how brands capture attention: short-form video. Among many platforms leading this…
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From Meme to Market: How Viral Trends Drive Brand Awareness
By Jess Taylor What started as a way to share jokes and funny trends online with your friends has become a vital tool in modern-day marketing strategies. Many brands worldwide use social media and viral trends as marketing leverage to target certain audiences, and it works! Most traditional forms of…
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The Magic of Halloween Marketing: Why Brands Love to Get Spooky
By Emily Hedman Every October, brands seem to get more creative … and a little creepier. Everything turns orange and black, candy shelves fill up, and companies start leaning into spooky season like it’s a competition. From haunted commercials to pumpkin spice everything, Halloween has basically become a marketer’s dream.
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Trick AND Treat? Get to Know Spidey-D, the Face of Dunkin’s Halloween Campaign
By Kaitlyn Philpott In an age of technology where we are constantly fed new content, brands fight for just seconds of consumer attention. In order to stand out amongst the noise, brands are thinking out of the box to find new, unconventional ways of storytelling to their consumers. One of…
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Why Authentic Influencer Brands LikeDairy Boy Are Redefining Modern Marketing
By Katie Nolan In a time where consumers are tuning out traditional advertising, authentic influencer-founded brands like Dairy Boy are reshaping what it means to market and build a business. Dairy Boy was founded by Paige Lorenze in 2021. It is not just a clothing and home brand, but a…
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What Students Can Learn from Spotify Wrapped’s Marketing Success
By Martha Bellet In 2016, Spotify launched “Spotify Wrapped”, an annual release of user’s personalized listening habits, favorite songs, and artists. Not only is it fun for users to learn more about themselves and remind them of the year they had, but also it is an extremely strategic marketing campaign.
AMA University of New Hampshire 