Category: Uncategorized
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MAC SMAC: A Student-Led Conference Shaping the Future of Marketing
Written By: Mia Pittore Each year, students at the University of New Hampshire’s Peter T. Paul College of Business and Economics have the opportunity to experience marketing and advertising beyond the classroom through the MAC SMAC Conference. Hosted by the Marketing and Advertising Club (MAC), this annual event brings together…
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What It’s Like to Be on the MAC Board: A Secretary’s Perspective
Written By: Emily Hedman Getting involved with the American Marketing Association (AMA) is a great experience whether you’re a team member or part of the Board of Directors.
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The Psychology Behind Impulse Buying
Written By: Colleen McGee Have you ever walked into a store looking for one specific thing, and ended up leaving with 5 different things you had not intended on buying? Or scrolling through your phone which led to a purchase you hadn’t previously been looking for?
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From Coffee Runs to Career Moves
Written By: Zoe KahleEveryone wants experience, but not all experience builds skills. Some internships build up your resume, while some roles mainly build coffee orders. The key difference between an impactful internship experience and a time-waster comes down to one thing: skill optimization.
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From Classroom Concepts to Client Results
Written By: Griffin KubickiWhen I first started learning marketing in class, everything felt structured and clean. You learn about target audiences, customer personas, branding, positioning, and funnels. There are slides, frameworks, and clear definitions for everything. It all makes sense.
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How Packaging Influences Buying Decisions
Written By: Riley CoderoHave you ever purchased something you didn’t actually need simply because it looked cool or matched your aesthetic? Most people have, whether they realize it or not. This is a perfect example of how packaging plays a powerful role in shaping buying decisions. Packaging is often the…
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Real World Business Challenge: Learning Marketing by Doing
Written By: Martha BelletThe Real World Business Challenge (RWBC) is one of AMA’s most hands-on opportunities for marketing students to gain practical experience while still in college. Throughout each spring semester, AMA members work directly with local businesses to tackle real marketing challenges and develop solutions to them. Rather than…
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Themes in Super Bowl 2026 Advertising
Written By: Marisa Coye One of the biggest themes in this year’s Super Bowl ads was artificial intelligence. AI has become a huge topic in everyday life. From chatbots to smart assistants, people are hearing about AI everywhere. Because of this, many companies like Anthropic’s Claude, Google Gemini, OpenAI’s Codex,…
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Young Alum Panel & ICC Coaching Blog
Written By: Talan KroppOn February 4th, MAC and AMA members had the opportunity to attend an engaging Young Alumni Panel that provided real-world insight into life after graduation. Featuring recent graduates working across sales, media planning, digital marketing, and CRM automation, the panel offered honest advice about navigating the transition…
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How to market to Gen Z this holiday season
By: Marisa CoyeAs the holiday season gets closer, brands are getting ready for one of the most influential groups of shoppers out there Gen Z. Born roughly between the mid-1990s and early 2010s, Gen Z is known for being extremely online, socially aware, and driven by their personal values when…
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