Category: Uncategorized
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How to market to Gen Z this holiday season
By: Marisa CoyeAs the holiday season gets closer, brands are getting ready for one of the most influential groups of shoppers out there Gen Z. Born roughly between the mid-1990s and early 2010s, Gen Z is known for being extremely online, socially aware, and driven by their personal values when…
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The Rise of Micro-Communities: Why Small Audiences Create Big Brand Loyalty
By: Colleen McGee Micro-Communities are small, tightly knit groups of people who gather around a shared interest, identity, passion, or goal. While many companies try to appeal to everyone, micro-communities are intentionally narrow. Examples include the LEGO Ideas community, where fans submit designs and vote on them; Nike Run Club,…
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How Oatly Proves That Smart Marketing and a Great Product Go Hand in Hand
By Kylie GatesWhat started as a simple oat drink has grown into one of the most recognizable names in plant-based milk due to strategic marketing tactics that everyone should take notes from. Originally founded in 1994 by Swedish scientists who discovered that oats could be used as a non-dairy milk…
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The Rise of Instagram Reels: How Short-Form Content is Reshaping Modern Marketing
By Lenna Hooper In the fast-paced world of digital marketing, grabbing attention is the most valuable currency. Every scroll, tap, and like represents a fleeting opportunity to connect with consumers. Over the past few years, one format has redefined how brands capture attention: short-form video. Among many platforms leading this…
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Why Authentic Influencer Brands LikeDairy Boy Are Redefining Modern Marketing
By Katie Nolan In a time where consumers are tuning out traditional advertising, authentic influencer-founded brands like Dairy Boy are reshaping what it means to market and build a business. Dairy Boy was founded by Paige Lorenze in 2021. It is not just a clothing and home brand, but a…
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Finding Your Niche: How Young Marketers Can Stand Out in 2025
By Talan Kropp In 2025, marketing feels more competitive than ever. Between new AI tools, constant changes on social platforms, and thousands of students all building resumes packed with similar experiences, it’s hard to separate yourself from the crowd. It’s not enough to just “know marketing” anymore. To really stand…
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From Gilmore Girls to The Summer I Turned Pretty: Panera’s Celebrity Ad Strategy Explained
By: Maddie Nerden Panera is blending comfort food with comfort TV. In recent social media campaigns, some of America’s favorite coming-of-age drama stars found themselves struggling to pick something off Panera’s menu. The Summer I Turned Pretty heartthrob Christropher Briney waffles between ordering a sandwich and a salad in a…
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What to Know as a 2025 Marketing Graduate
By Meghan Thorell The job market has become increasingly harder to enter, including for recent graduates. What are ways you can stand out to employers?
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Fizz, Flavor, and Gut Health: The rise and Marketing of Probiotic Soda
By Makayla Cennamo The soda market is being challenged by a new competitor: Prebiotic Soda.
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Big Easy, Big Wins: UNH AMA Takes On ICC!
By Zachary Morin Our long-awaited Chapter trip to New Orleans has come and gone! See what our chapter accomplished competing against colleges from around the world!
AMA University of New Hampshire 