Category: Uncategorized
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How Packaging Influences Buying Decisions
Written By: Riley CoderoHave you ever purchased something you didn’t actually need simply because it looked cool or matched your aesthetic? Most people have, whether they realize it or not. This is a perfect example of how packaging plays a powerful role in shaping buying decisions. Packaging is often the…
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Real World Business Challenge: Learning Marketing by Doing
Written By: Martha BelletThe Real World Business Challenge (RWBC) is one of AMA’s most hands-on opportunities for marketing students to gain practical experience while still in college. Throughout each spring semester, AMA members work directly with local businesses to tackle real marketing challenges and develop solutions to them. Rather than…
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Themes in Super Bowl 2026 Advertising
Written By: Marisa Coye One of the biggest themes in this year’s Super Bowl ads was artificial intelligence. AI has become a huge topic in everyday life. From chatbots to smart assistants, people are hearing about AI everywhere. Because of this, many companies like Anthropic’s Claude, Google Gemini, OpenAI’s Codex,…
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Young Alum Panel & ICC Coaching Blog
Written By: Talan KroppOn February 4th, MAC and AMA members had the opportunity to attend an engaging Young Alumni Panel that provided real-world insight into life after graduation. Featuring recent graduates working across sales, media planning, digital marketing, and CRM automation, the panel offered honest advice about navigating the transition…
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How to market to Gen Z this holiday season
By: Marisa CoyeAs the holiday season gets closer, brands are getting ready for one of the most influential groups of shoppers out there Gen Z. Born roughly between the mid-1990s and early 2010s, Gen Z is known for being extremely online, socially aware, and driven by their personal values when…
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The Rise of Micro-Communities: Why Small Audiences Create Big Brand Loyalty
By: Colleen McGee Micro-Communities are small, tightly knit groups of people who gather around a shared interest, identity, passion, or goal. While many companies try to appeal to everyone, micro-communities are intentionally narrow. Examples include the LEGO Ideas community, where fans submit designs and vote on them; Nike Run Club,…
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How Oatly Proves That Smart Marketing and a Great Product Go Hand in Hand
By Kylie GatesWhat started as a simple oat drink has grown into one of the most recognizable names in plant-based milk due to strategic marketing tactics that everyone should take notes from. Originally founded in 1994 by Swedish scientists who discovered that oats could be used as a non-dairy milk…
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The Rise of Instagram Reels: How Short-Form Content is Reshaping Modern Marketing
By Lenna Hooper In the fast-paced world of digital marketing, grabbing attention is the most valuable currency. Every scroll, tap, and like represents a fleeting opportunity to connect with consumers. Over the past few years, one format has redefined how brands capture attention: short-form video. Among many platforms leading this…
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Why Authentic Influencer Brands LikeDairy Boy Are Redefining Modern Marketing
By Katie Nolan In a time where consumers are tuning out traditional advertising, authentic influencer-founded brands like Dairy Boy are reshaping what it means to market and build a business. Dairy Boy was founded by Paige Lorenze in 2021. It is not just a clothing and home brand, but a…
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Finding Your Niche: How Young Marketers Can Stand Out in 2025
By Talan Kropp In 2025, marketing feels more competitive than ever. Between new AI tools, constant changes on social platforms, and thousands of students all building resumes packed with similar experiences, it’s hard to separate yourself from the crowd. It’s not enough to just “know marketing” anymore. To really stand…
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