Category: Uncategorized
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Utilizing Ai In Brand Storytelling
By Emma Guagnini Brand storytelling has become more than just a marketing tactic – it is how brands come to life! Instead of sharing boring facts, brands now use the power of storytelling to connect with their audiences, shape the brand’s identity, and build emotional connections. Brands are able to convey their messaging through capitalizing on telling…
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The Rise of Micro-Influencers
By Maddie Nerden Brands have shifted their influencer marketing strategies to highlight micro-influencers. How long will this continue for?
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Behind the Scenes of MAC SMAC: How Event Marketing Creates Engagement
By Samantha Filipi Sometimes marketing is more than a social media post or a commercial campaign – it can be a whole event too!
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The Boom of Social Search: Why Gen Z Prefers TikTok Over Google
By Maddie Pomeroy Google has been the leading search engine for years – But is it possible it might lose to TikTok?
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Is Influencer Marketing Here to Stay?
By Sophia Bruzgis In today’s digital world, scrolling through social media without seeing a promotion is nearly impossible. Is this the future of digital marketing?
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From Hype to Sold out: How Brands Leverage Scarcity and Exclusivity
By Kelli LeConti Have you ever rushed to buy something because you saw only 2 left in stock? That’s scarcity marketing in action.
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How Top Companies Excel with DEI in Marketing Campaigns
By Skylar North In today’s world, Diversity, Equity, and Inclusion are all critical components of an ethical and successful brand. But what makes them successful through these initiatives?
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The Rise of Ai in Marketing: How Artificial Intelligence is Transforming the Industry
By Carson Dempsey Artificial Intelligence is changing the world as we know it. How will it impact your careers?
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Soundcheck for Success: A Breakdown of Concert and Event Marketing
By Sarah Morrill This type of marketing offers an incredible opportunity to connect with your appropriate audiences.
AMA University of New Hampshire 