Category: Uncategorized
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From Gilmore Girls to The Summer I Turned Pretty: Panera’s Celebrity Ad Strategy Explained
By: Maddie Nerden Panera is blending comfort food with comfort TV. In recent social media campaigns, some of America’s favorite coming-of-age drama stars found themselves struggling to pick something off Panera’s menu. The Summer I Turned Pretty heartthrob Christropher Briney waffles between ordering a sandwich and a salad in a…
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What to Know as a 2025 Marketing Graduate
By Meghan Thorell The job market has become increasingly harder to enter, including for recent graduates. What are ways you can stand out to employers?
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Fizz, Flavor, and Gut Health: The rise and Marketing of Probiotic Soda
By Makayla Cennamo The soda market is being challenged by a new competitor: Prebiotic Soda.
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Big Easy, Big Wins: UNH AMA Takes On ICC!
By Zachary Morin Our long-awaited Chapter trip to New Orleans has come and gone! See what our chapter accomplished competing against colleges from around the world!
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Utilizing Ai In Brand Storytelling
By Emma Guagnini Brand storytelling has become more than just a marketing tactic – it is how brands come to life! Instead of sharing boring facts, brands now use the power of storytelling to connect with their audiences, shape the brand’s identity, and build emotional connections. Brands are able to convey their messaging through capitalizing on telling…
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The Rise of Micro-Influencers
By Maddie Nerden Brands have shifted their influencer marketing strategies to highlight micro-influencers. How long will this continue for?
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Behind the Scenes of MAC SMAC: How Event Marketing Creates Engagement
By Samantha Filipi Sometimes marketing is more than a social media post or a commercial campaign – it can be a whole event too!
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The Boom of Social Search: Why Gen Z Prefers TikTok Over Google
By Maddie Pomeroy Google has been the leading search engine for years – But is it possible it might lose to TikTok?
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Is Influencer Marketing Here to Stay?
By Sophia Bruzgis In today’s digital world, scrolling through social media without seeing a promotion is nearly impossible. Is this the future of digital marketing?
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From Hype to Sold out: How Brands Leverage Scarcity and Exclusivity
By Kelli LeConti Have you ever rushed to buy something because you saw only 2 left in stock? That’s scarcity marketing in action.
AMA University of New Hampshire 