Category: Uncategorized
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From Toy to Trend: The Jellycat Craze
By Maddie Nerden Jellycat is the British plush toy brand that has taken the world by storm with its whimsical, high-quality designs that bring joy to fans of all ages. Although the brand recently celebrated its 25th anniversary, its popularity skyrocketed over the past year. With nearly 2 million followers…
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Understanding the Customer Journey
By Jeremy Mako In today’s market, selling to a customer is about more than just what you’re selling. Consumers want more than just a product or service, they want an experience. This sought-after experience has been titled the “customer journey.” Included in the customer journey are all the different touchpoints…
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Industry Outside the Classroom: AMA’s Digitas Boston Trip
By Zachary Morin UNH AMA student members have the opportunity to meet industry professionals, strengthen their marketing skills, and use these skills to compete against their peers at other colleges. As a part of this year’s AMA Marketing Week, our members got to experience marketing in the real world. Digitas…
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Event Marketing in Action: AMA Marketing Week
By Laura Holmansky Every year, our chapter of the American Marketing Association (AMA) participates in AMA Marketing Week, engaging our members, UNH students, and the broader community through a series of events aimed at raising awareness about our organization. While these might seem like typical club activities, they also serve…
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The Impact of Generation Z on Marketing Trends
By Jenny Foye In today’s rapidly changing marketplace, Generation Z’s influence is hard to ignore. The generation born between the mid 1990s and early 2010s is the first to grow up in the digital world that is powered by the internet, social media, and smartphones. Platforms like TikTok have played…
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Behind the Scenes: How TV Shows and Films use Product Placement to Boost Brand Awareness
By Sophia Bruzgis In today’s media-saturated world, brands are always looking for new and innovative ways to get customers’ attention, especially when traditional television advertising seems to be holding less power. While watching a TV show or movie with, consumers are now likely to ignore or skip advertisements all together.…
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Campus Marketing: Strategies to Engage the Next Generation of Consumers
By Kelli LeConti Marketing to college students has become increasingly important today due to how impressionable the audience is. It can provide businesses with a slight challenge but ultimately presents an opportunity. Gen Z college students are highly engaged with technology and are always looking for what’s new and trendy.…
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Taylor Swift: Marketing Like a Mastermind
By Skylar North Taylor Swift has taken over the world and it’s not just due to her incredible music and storytelling skills. She has shown her fanbase that intricate thought and detailed planning in releases, hints, and overall marketing can keep an audience on their toes and wanting more. Swift…
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Understanding Data in Marketing
By Erin Healy In todays world, data is everything. When it comes to gaining business intelligence and insights, companies immediately turn to data analytics and similar tools to help gain a competitive advantage. Between the rise of AI and ever-expanding use of technology, it makes sense to turn to data…
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Sustainable Product Design at Keene State College
In today’s rapidly evolving world, sustainability has become a rising concern across various industries. One institution that has embraced this is Keene State College, particularly through its Sustainable Product Design and Innovation program.
AMA University of New Hampshire 