Category: Uncategorized
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How Top Companies Excel with DEI in Marketing Campaigns
By Skylar North In today’s world, Diversity, Equity, and Inclusion are all critical components of an ethical and successful brand. But what makes them successful through these initiatives?
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The Rise of Ai in Marketing: How Artificial Intelligence is Transforming the Industry
By Carson Dempsey Artificial Intelligence is changing the world as we know it. How will it impact your careers?
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Soundcheck for Success: A Breakdown of Concert and Event Marketing
By Sarah Morrill This type of marketing offers an incredible opportunity to connect with your appropriate audiences.
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Driving Success During the Holiday Season: The Power of Strategic Marketing
By Emma Guagnini Lasting Impressions lies in personalization, nostalgia, and tradition during the Holiday Season. Learn how to drive sales while creating meaningful consumer relationships.
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Holiday Marketing: A Must-Have for any business
By Meghan Thorell The Holiday Season is a crucial time for your business. Plan ahead to avoid being left in the dust.
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The Evolution of Video Story Telling in Marketing
By Mikayla Vine It’s no secret that storytelling is the foundation of marketing, and a video format of this has emerged as one of the most effective methods for telling those stories. Video has revolutionized the way brands — and organizations like the American Marketing Association — engage with their…
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The Psychology Behind Influencer Trust and Credibility
By Martha Bellet In our technology-centric world, it has become increasingly important for brands to find influencers to promote their products or services. With the rise in social media apps like TikTok and Instagram, influencer marketing has gained significant traction. An influencer simply mentioning a product they use could prompt…
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The Rise of Shoppable Social Media
By Kylie Gates Social media has evolved immensely over the years. It originally started by providing an online platform that connects people digitally from all over the world. Overtime, social media has grown to become a popular place for businesses to market and create exposure for their brand. Additionally, this…
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From Moose to Modern: Abercrombie & Fitch’s Style Revival
By Makayla Cennamo Growing up, I couldn’t wait to be in high school and rep the iconic Abercrombie & Fitch Co. logo on all my t-shirts and sweaters. However, when I entered high school in 2017, I would never be caught wearing anything from Abercrombie & Fitch. Around that time,…
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