Category: Uncategorized
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Driving Success During the Holiday Season: The Power of Strategic Marketing
By Emma Guagnini Lasting Impressions lies in personalization, nostalgia, and tradition during the Holiday Season. Learn how to drive sales while creating meaningful consumer relationships.
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Holiday Marketing: A Must-Have for any business
By Meghan Thorell The Holiday Season is a crucial time for your business. Plan ahead to avoid being left in the dust.
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The Evolution of Video Story Telling in Marketing
By Mikayla Vine It’s no secret that storytelling is the foundation of marketing, and a video format of this has emerged as one of the most effective methods for telling those stories. Video has revolutionized the way brands — and organizations like the American Marketing Association — engage with their…
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The Psychology Behind Influencer Trust and Credibility
By Martha Bellet In our technology-centric world, it has become increasingly important for brands to find influencers to promote their products or services. With the rise in social media apps like TikTok and Instagram, influencer marketing has gained significant traction. An influencer simply mentioning a product they use could prompt…
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The Rise of Shoppable Social Media
By Kylie Gates Social media has evolved immensely over the years. It originally started by providing an online platform that connects people digitally from all over the world. Overtime, social media has grown to become a popular place for businesses to market and create exposure for their brand. Additionally, this…
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From Moose to Modern: Abercrombie & Fitch’s Style Revival
By Makayla Cennamo Growing up, I couldn’t wait to be in high school and rep the iconic Abercrombie & Fitch Co. logo on all my t-shirts and sweaters. However, when I entered high school in 2017, I would never be caught wearing anything from Abercrombie & Fitch. Around that time,…
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From Toy to Trend: The Jellycat Craze
By Maddie Nerden Jellycat is the British plush toy brand that has taken the world by storm with its whimsical, high-quality designs that bring joy to fans of all ages. Although the brand recently celebrated its 25th anniversary, its popularity skyrocketed over the past year. With nearly 2 million followers…
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Understanding the Customer Journey
By Jeremy Mako In today’s market, selling to a customer is about more than just what you’re selling. Consumers want more than just a product or service, they want an experience. This sought-after experience has been titled the “customer journey.” Included in the customer journey are all the different touchpoints…
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Industry Outside the Classroom: AMA’s Digitas Boston Trip
By Zachary Morin UNH AMA student members have the opportunity to meet industry professionals, strengthen their marketing skills, and use these skills to compete against their peers at other colleges. As a part of this year’s AMA Marketing Week, our members got to experience marketing in the real world. Digitas…
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Event Marketing in Action: AMA Marketing Week
By Laura Holmansky Every year, our chapter of the American Marketing Association (AMA) participates in AMA Marketing Week, engaging our members, UNH students, and the broader community through a series of events aimed at raising awareness about our organization. While these might seem like typical club activities, they also serve…
AMA University of New Hampshire 