Category: Uncategorized
-
The Impact of Generation Z on Marketing Trends
By Jenny Foye In today’s rapidly changing marketplace, Generation Z’s influence is hard to ignore. The generation born between the mid 1990s and early 2010s is the first to grow up in the digital world that is powered by the internet, social media, and smartphones. Platforms like TikTok have played…
-
Behind the Scenes: How TV Shows and Films use Product Placement to Boost Brand Awareness
By Sophia Bruzgis In today’s media-saturated world, brands are always looking for new and innovative ways to get customers’ attention, especially when traditional television advertising seems to be holding less power. While watching a TV show or movie with, consumers are now likely to ignore or skip advertisements all together.…
-
Campus Marketing: Strategies to Engage the Next Generation of Consumers
By Kelli LeConti Marketing to college students has become increasingly important today due to how impressionable the audience is. It can provide businesses with a slight challenge but ultimately presents an opportunity. Gen Z college students are highly engaged with technology and are always looking for what’s new and trendy.…
-
Taylor Swift: Marketing Like a Mastermind
By Skylar North Taylor Swift has taken over the world and it’s not just due to her incredible music and storytelling skills. She has shown her fanbase that intricate thought and detailed planning in releases, hints, and overall marketing can keep an audience on their toes and wanting more. Swift…
-
Understanding Data in Marketing
By Erin Healy In todays world, data is everything. When it comes to gaining business intelligence and insights, companies immediately turn to data analytics and similar tools to help gain a competitive advantage. Between the rise of AI and ever-expanding use of technology, it makes sense to turn to data…
-
Sustainable Product Design at Keene State College
In today’s rapidly evolving world, sustainability has become a rising concern across various industries. One institution that has embraced this is Keene State College, particularly through its Sustainable Product Design and Innovation program.
AMA University of New Hampshire 